Buying guide

How to buy a website

How to buy an established website safely: what to look for, how to value it, due diligence, deal terms and transferring through escrow.

By Patrick Babakhanian · Updated September 27, 2026

Buy verified profit, not screenshots. The best deals are boring: steady numbers, clean history, simple transfer.

Decide what you are buying

Set a budget, a model you understand (content, ecommerce, SaaS, newsletter) and how many hours you will put in.

Value it yourself

Compare the price with normalized annual SDE and typical multiples for the model. Pay a premium only for evidence: growth, diversified traffic, recurring revenue, low owner time.

Do the due diligence

Verify revenue at the source, check traffic in Google Analytics and Search Console, review expenses, history and risks. Use our due diligence checklist.

Make an offer and structure the deal

Send a letter of intent with price, structure, diligence period and transition support. Consider seller financing or an earn-out when the risk is in future performance.

Close through escrow

Fund escrow, receive the assets with a checklist, inspect, then release payment.

Browse verified listings

Questions, answered

Frequently asked questions

Is buying a website a good investment?

It can be when you buy verified, diversified profit at a fair multiple and can run or improve it.

How do I finance a website purchase?

Cash, investors, seller financing or an SBA loan for larger deals.