Buying guide

Letter of intent template for buying a business

A free letter of intent (LOI) template for buying a website or online business, with what to include and what is binding.

By Patrick Babakhanian · Updated September 27, 2026

A letter of intent sets out the main deal terms before due diligence. Most of it is non-binding; exclusivity and confidentiality usually are.

What to include

  • Purchase price and how it is paid (cash at closing, seller note, earn-out)
  • Assets included and excluded
  • Due diligence period
  • Exclusivity period
  • Transition support
  • Target closing date
  • Confidentiality

Free LOI template

Template
LETTER OF INTENT

Date: [date]
Buyer: [name / company]
Seller: [name / company]
Asset: [anonymized description or URL]

1. Purchase price: $[amount], paid as $[amount] at closing through Escrow.com, [$[amount] seller note over [term] at [rate]%]
   [and up to $[amount] earn-out based on [metric] over [period]].
2. Assets included: [domain, content, accounts, email list, code, trademarks, inventory at landed cost].
3. Due diligence: [14] days from signing, with read-only access to analytics, revenue sources and expenses.
4. Exclusivity: the Seller will not negotiate with other buyers for [21] days. (Binding)
5. Transition: [30/60/90] days of support by email and calls.
6. Closing: target date [date], subject to satisfactory due diligence and a signed asset purchase agreement.
7. Confidentiality: both parties keep this letter and all shared information confidential. (Binding)
8. Non-binding: except sections 4 and 7, this letter is not a binding agreement to buy or sell.

Buyer signature: ____________    Seller signature: ____________

This template is for information only and is not legal advice. Have a lawyer review your final documents.

Questions, answered

Frequently asked questions

Is a letter of intent legally binding?

Usually not, except clauses such as exclusivity and confidentiality that say they are.

When do you send an LOI?

After initial review and before full due diligence, once you are serious about buying.