Free website valuation
What is my website worth?
Answer a few questions about your site, store, SaaS, newsletter or channel and get a free valuation from a broker who prices these every week.
What you get
- A realistic price range, not a vanity number
- The multiple we’d list it at, and why
- What would raise the value before you sell
- No obligation to list
Website valuation calculator
How online businesses are valued
Verified earnings
Most small online businesses are priced as a multiple of annual SDE (profit plus one owner’s pay), commonly around 2x to 3.5x, with premium assets higher.
Age and trend
Two or more years of stable or growing earnings pushes the multiple up. A declining trend pulls it down.
Traffic diversity
Relying on one source (one Google update, one platform) is risk. A spread of channels adds value.
Owner time
Businesses that run in a few hours a week are worth more than ones that need a full-time owner.
Revenue quality
Recurring, diversified revenue beats a single affiliate program or client.
Transferability
Documented processes, contractors in place and clean books make buyers pay more.
See our full valuation method, step by step →
Need a written valuation for buyers, lenders or partners? Professional valuation report, $299.
Multiples by business model
Typical annual SDE multiples
Directional starting bands, not guarantees. Where an asset lands depends on the quality of its evidence and its risks.
| Business model | Quick sale | Realistic market | Premium |
|---|---|---|---|
| Content / display-ad site | 1.5x–2.2x | 2.2x–3.2x | 3.2x–5.5x |
| Affiliate site | 1.8x–2.4x | 2.4x–3.5x | 3.5x–5.5x |
| Ecommerce / DTC | 1.5x–2.2x | 2.2x–3.5x | 3.5x–5x |
| Amazon FBA / FBM | 1.5x–2.1x | 2.1x–3x | 3x–4x |
| Dropshipping store | 1x–1.7x | 1.7x–2.7x | 2.7x–3.5x |
| Profitable micro-SaaS | 2x–3x | 3x–4.5x | 4.5x–6x |
| Mobile / web app | 1.5x–2.2x | 2.2x–3.5x | 3.5x–5.5x |
| Lead-generation asset | 1.5x–2.2x | 2.2x–3.5x | 3.5x–4.5x |
| Digital product / course | 1.3x–2x | 2x–3.2x | 3.2x–4.5x |
| Newsletter / email media | 1.5x–2.3x | 2.3x–3.75x | 3.75x–5x |
| YouTube / faceless channel | 1x–1.8x | 1.8x–3x | 3x–4x |
| Personality-led creator | 0.75x–1.5x | 1.5x–2.5x | 2.5x–3x |
| Small agency / service | 1x–1.7x | 1.7x–3x | 3x–4x |
| Subscription / membership | 1.8x–2.5x | 2.5x–4x | 4x–5x |
| Distressed / declining site | 0.5x–1.2x | 1x–1.8x | Manual review |
Benchmark version 2026-09-v1. Multiples of annual SDE. Premium bands need premium evidence.
SDE = seller’s discretionary earnings over the last 12 months: net profit plus one working owner’s pay and genuine one-off costs. Ongoing costs such as content, development, support and hosting are not add-backs.
What you get back
Three ranges, not one number
Quick-sale range
The price that attracts cash-flow buyers fast.
Realistic market range
What the evidence, the risks and comparable completed sales support. Most assets should list here.
Premium range
Possible only when the asset proves premium quality: verified growth, diversification, low owner time.
Price realism
What moves the number
Buyers price verified earnings, risk, transferability and the work left to do. Sellers who price on the same basis sell faster.
Buyers pay for
- Verified earnings
- Transferable traffic and customers
- Recurring, retained revenue
- Clean operating and domain history
- Low concentration and platform risk
- Clear documentation and a simple transfer
- Low owner dependence
- Reasonable transition support
Buyers don’t pay for
- Hours spent building it
- The seller’s financial needs
- Unsupported projections or unexecuted ideas
- Revenue without costs
- Temporary traffic spikes
- Automated appraisal numbers on their own
- Backlinks that can’t be verified
- Potential the buyer has to create after closing
Questions, answered
Frequently asked questions
How do you value a website?
We start from normalized trailing-12-month SDE, choose the multiple band for your business model, then place the asset inside that band based on earnings quality, growth, recurrence, diversification, owner workload, transferability and risk. We check it against relevant completed sales, never active asking prices.
Is this an appraisal?
No. It is an estimated marketplace value range from a broker, not a certified appraisal, fairness opinion or tax valuation. Weak or unverified evidence means a wider range.
Do you need access to my analytics?
To give a precise number, read-only access to Google Analytics / Search Console and a P&L helps. For a first range, your estimates are fine.
Is it confidential?
Completely. We never publish or share anything without your written approval.
Do you value social channels and newsletters too?
Yes. Pick the asset type in the form and we’ll ask the right questions.