Free calculator

Business valuation calculator

What is your business worth? Get an instant, realistic range based on profit, business model and quality, the way buyers actually price online businesses.

Your business

After all costs.
Added back once, for one working owner.
Annual SDE (profit + your pay)
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Multiple for your inputs
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Quick-sale range
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Realistic market range
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Premium range (needs proof)
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Estimated value
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    Estimate only, based on the numbers you enter. Not an appraisal.

    Free, private

    Get the full report, free

    We’ll email a detailed valuation: quick-sale, market and premium ranges, what moves your number, and a broker’s read on it. No obligation.

    Private and confidential. We never share your details or publish anything without your OK.

    How it works

    How this business valuation calculator works

    Small online businesses are usually valued as a multiple of annual SDE (seller’s discretionary earnings): net profit plus one working owner’s pay and genuine one-off costs. The calculator:

    1. Adds your pay back to net profit to get SDE.
    2. Picks the multiple band for your business model (quick-sale, market, premium).
    3. Scores quality: age, trend, owner hours, concentration and recurring revenue.
    4. Places your business inside the band and widens the range, because the numbers are self-reported.

    Example (illustration): an affiliate site with $60,000 SDE, 5+ years old, stable, 4 hours a week and diversified traffic lands in the upper half of a 2.4x–3.5x band: roughly $177,000–$210,000 before verification.

    This calculator is built for online businesses. Restaurants, trades and other local businesses are valued differently and are best handled by a local business broker.

    Multiples

    Typical annual SDE multiples by model

    Business modelQuick saleRealistic marketPremium
    Content / display-ad site1.5x–2.2x2.2x–3.2x3.2x–5.5x
    Affiliate site1.8x–2.4x2.4x–3.5x3.5x–5.5x
    Ecommerce / DTC1.5x–2.2x2.2x–3.5x3.5x–5x
    Amazon FBA / FBM1.5x–2.1x2.1x–3x3x–4x
    Dropshipping store1x–1.7x1.7x–2.7x2.7x–3.5x
    Profitable micro-SaaS2x–3x3x–4.5x4.5x–6x
    Mobile / web app1.5x–2.2x2.2x–3.5x3.5x–5.5x
    Lead-generation asset1.5x–2.2x2.2x–3.5x3.5x–4.5x
    Digital product / course1.3x–2x2x–3.2x3.2x–4.5x
    Newsletter / email media1.5x–2.3x2.3x–3.75x3.75x–5x
    YouTube / faceless channel1x–1.8x1.8x–3x3x–4x
    Personality-led creator0.75x–1.5x1.5x–2.5x2.5x–3x
    Small agency / service1x–1.7x1.7x–3x3x–4x
    Subscription / membership1.8x–2.5x2.5x–4x4x–5x
    Distressed / declining site0.5x–1.2x1x–1.8xManual review

    Benchmark version 2026-09-v1. Multiples of annual SDE. Premium bands need premium evidence.

    Price realism

    What moves your number

    Buyers price verified earnings, risk, transferability and the work left to do. Sellers who price on the same basis sell faster.

    Buyers pay for

    • Verified earnings
    • Transferable traffic and customers
    • Recurring, retained revenue
    • Clean operating and domain history
    • Low concentration and platform risk
    • Clear documentation and a simple transfer
    • Low owner dependence
    • Reasonable transition support

    Buyers don’t pay for

    • Hours spent building it
    • The seller’s financial needs
    • Unsupported projections or unexecuted ideas
    • Revenue without costs
    • Temporary traffic spikes
    • Automated appraisal numbers on their own
    • Backlinks that can’t be verified
    • Potential the buyer has to create after closing

    Questions, answered

    Frequently asked questions

    How do I calculate what my business is worth?

    For most small online businesses: take the last 12 months of net profit, add back what you pay yourself (for one working owner) and genuine one-off costs to get SDE, then multiply by the range typical for your business model, adjusted for quality and risk.

    What multiple is my business worth?

    Most small online businesses sell for roughly 2x to 3.5x annual SDE. SaaS and subscription businesses with low churn can go higher, while creator-led and declining businesses go lower. See the valuation multiples page.

    Is this a company valuation or an appraisal?

    It is an estimated marketplace value range based on your own numbers, not a certified appraisal. A broker review checks your numbers against sources and comparable sales.

    Why is revenue not the main input?

    Buyers pay for profit they can keep. Revenue without costs says little about value, except for larger recurring-revenue software valued on ARR.

    How do I increase my business value?

    Diversify traffic and revenue, document how it runs, cut owner hours, keep clean monthly P&Ls and show a stable or growing trend for 12 to 24 months.

    Can you sell it for me?

    Yes. Submit your business or read how our fees work.

    Keep going

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