Established Automotive News & Motorsports Brand

Executive Summary

This news site in the automotive and motorsports content industry provides high-quality news and reviews about cars, trucks, motorcycles, and motorsports events. Launched in December 2023, the site has quickly gained traction, attracting over 1.2 million unique monthly visitors.

The business generates an average monthly gross revenue of $63,000 and a net profit of $33,366. With a diverse range of revenue channels and strong partnerships, it presents a promising investment opportunity.

The site offers a rich blend of automotive and motorsports content including:

  • News articles: Latest updates in the automotive and motorsports industries.
  • Vehicle reviews: Comprehensive reviews of cars, trucks, motorcycles, and motorsports vehicles.
  • How-to guides: Practical advice on vehicle maintenance, upgrades, and motorsports preparation.
  • Video content: Engaging video reviews and insights, monetized through YouTube.

The automotive and motorsports content market is thriving with a consistent demand for reliable and engaging content.

The site stands out due to its syndication partnerships with Smartnews and MSN, ensuring wide reach and engagement.

Despite a recent drop in SEO performance on Google, revenue remains unaffected due to the diversified traffic sources including Google Organic and Google News.

The site leverages multiple channels for traffic and revenue:

  • Traffic sources: Google Organic, Google News, NewsBreak (75% of on-site traffic), Smartnews, MSN, and a monetized YouTube channel.
  • Revenue channels: Programmatic display and video ads, direct buys, licensing deals, and more.

Monthly Revenue

$83,984

Monthly Profit

$43,321

Monthly Traffic

633,333 users

Assets Included In This Sale

- Site

- Domain

- Social

- YouTube,

- News syndication accounts

Reason for Sale

Looking to focus more on our main site/brand.

Financial Overview

Adjustments

Several expenses from partners and benefits will not be carried over to the new owner, resulting in a higher actual profit margin.

Adjusting for these non-recurring expenses, the actual net profit is higher than the advertised $28,500 per month.

Non-recurring expenses:

  • Full-Time Employees 
  • Bonuses (discretionary)
  • Benefits (Health Insurance)
  • Social Security
  • Medicare

Traffic Overview

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